With over a 20 year marketing career under her belt, 15 of those specialising in recruitment, Catherine has a passion for using marketing to support recruitment business growth. She has successfully built marketing functions as profit centres - fuelling business growth with strategic marketing and collaborating with Sales to drive recruitment businesses forward.
Catherine has gone from a global corporate recruiter, to scaling specialist, SME agencies, to becoming a marketing consultant to the industry, now with North Star People. Catherine provides marketing, brand and website strategy services, resource and tech planning, as well as mentoring in-house marketers.
Join your Regional Director, Kalpesh Baxi, for your next networking event where he will be joined by Catherine Henderson from NorthStar People and Andy Simpson from Hinterview.
Catherine will be presenting a session around:
'How to Get More Bang for your Marketing Bucks'
Whether you have a fully-fledged marketing team within your business - or just a website - chances are you are spending money on marketing. Catherine will discuss how to make your marketing activity indispensable to your business, and how to measure it. Yes - you can make ROI on your marketing!
Her talk will be an engaging one, sharing her top tips and pets hates on:
Using your website as a work-winning, revenue generating machine
Measuring leads through to revenue
How marketing sets you up for F2F selling
Andy's session to follow shortly
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