A New Breed of Marketing Leaders is Increasingly Being Trialled in the UK Staffing Industry

As a follow-up to last year’s research which looked at the profile of recruitment Marketing Leaders, we explore the career paths and experiences of those in situ at the end of 2023

A decreasing proportion of recruitment industry Marketing Leaders have been ‘home grown’

Amongst the pool of c.3.2k individuals engaged in a marketing capacity within the UK Staffing & Recruitment sector in November 2023, there are c.600 Marketing Directors, Heads/VPs of Marketing and CMOs

Analysis by ThinkinCircles of the career history of this pool of Marketing Leaders shows that just half (51%) have been ‘home grown’ within the sector whilst 49% had previous industry experience prior to joining it. Moreover, this was a shift from 59%: 41% recorded in the prior year analysis in 2022.