Tired of one-size-fits-all marketing funnels that leave customers feeling lost?
This presentation challenges the traditional marketing funnel and explores why it’s no longer enough in today’s dynamic landscape.
We’ll delve into:
• The Myth of the Linear Journey: Is your customer journey a straight shot from awareness to purchase? We’ll expose the fallacy of the linear model and explore how customers engage in a more complex, non-linear way.
• Missing the Middle: Are you neglecting crucial mid-funnel interactions? Discover how to nurture leads and build stronger relationships at every touch-point.
• Engagement Over Control: Does your funnel prioritise control over genuine engagement? Learn how to create a customer-centric approach that fosters real connections and drives results.
Get ready to break free from the funnel and embrace a new era of marketing that prioritizes engagement, flexibility, and building lasting relationships with your customers
