The UK-US “data bridge” came into force in October. It follows a period in which transferring data to the US was prohibited under the UK GDPR without a transfer mechanism in in place.
The purpose of the UK-US data bridge is to ensure that data transferred to the US will receive the same level of protection that it does under the UK GDPR. It provides a more reliable way for UK organisations to share personal data with the US, which is intended to build growth for businesses, encourage innovation, promote higher quality services and lower prices for consumers.